Novelties

Jaguar voices more regret about that Type 00 ad

Jaguar Managing Director Rawdon Glover admitted that the way the company chose to herald its EV transition was divisive at best.

He didn’t sound too upset, though, saying that the company was fine with losing most of its former fan base. The idea is that most critics are far removed from the company’s intended target audience. According to him, the “provocative” ad was targeted towards rich customers with a taste for modern art and freedom of expression.

Despite the serious media backlash, Jaguar stays committed to a complete electrification of its vehicle lineup and won’t be making any ICE cars anytime soon.

Editor: Andrew Raspopov