Stellantis ponders a trim-down of its brand portfolio

According to Stellantis Group boss, Carlos Tavares, experts keep suggesting him that he get rid of certain underperforming car brands.

The North American automotive corporation currently holds 14 car marques in its portfolio. According to Tavares, he is convinced that reducing the number will make no sense and is committed to keeping them all alive and about.

He was especially emphatic about Alfa Romeo, calling it “the greatest treasure” of Stellantis that wouldn’t be retiring anytime soon.