According to current Nissan CEO Ivan Espinosa, the company is doing everything it can to get out of the red zone – but the crisis is far from over.
Talking to Financial Times, the executive evaded the question of whether Nissan was considering a sale. “Anything can happen in this crazy world,” he said, leaving the rest open for interpretation. He went on to blame the modern-day car market for the company’s troubles, complaining that it was difficult for automakers to stay “open and flexible.”
Crucially, Nissan’s annual performance report should arrive in a few days. Unofficial sources claim that the company incurred losses in the amount of 4.2 billion USD in its past fiscal year. The preceding year was even worse for the company, closing on a 4.5-billion loss.
Back in 2024, rumors emerged that the struggling Nissan was in talks with Honda about a potential merger. None of the parties had commented on these alleged negotiations, but Nissan’s former CEO Makoto Uchida left his office shortly after reports came in that the talks fell through. Multiple sources claimed back then that it was Uchida’s opposition to selling the company that led to his resignation.
Following his appointment in March 2025, Espinosa has shown himself to be more flexible than his predecessor. He introduced strict cost-saving measures, ordered the company’s domestic HQ to be sold and a local assembly line to be shut down. If these measures prove insufficient, however, Nissan may end up looking for buyers again.
One of the company's most recent releases was the second generation of the Leaf EV (see video).
