General Motors brand Chevrolet took a 5.8% sales hit in the United States in the first half of 2026, selling 856,076 vehicles from January to June. To address the mounting losses, the company has now revised its product strategy valid until 2030.
Overall, Chevrolet plans to bring back some iconic ICE cars, like the Camaro, back to the market while limiting all electric vehicle R&D to facelifts and other updates. In 2028, the battery-powered Blazer and Equinox are expected to get a mid-generational refresh. Interestingly, the same fate awaits the less-popular Silverado EV – possibly because Chevrolet wants to capitalize on the discontinuation of the Ford F-150 Lightning.
On the other hand, the affordable Bolt EV is officially scheduled for retirement in early 2027, with a non-electric replacement slated to arrive later that year. The Camaro will be making a comeback in late 2027 after five or so years of non-production.
In 2028, things will brighten up a little with the introduction of a new RWD performance sedan. Chevrolet doesn’t go into any detail about this one, saying only that it’s ultimately meant to phase out the dated Camaro. Last but not least, the C9 generation of the Chevrolet Corvette is scheduled to reach the showrooms in 2029.
Based on this new strategy, one may say the automaker has essentially ditched all former electrification plans. Moving forward, Chevrolet only plans to hybridize the models that demand it.