Bentley celebrates 100 years by planting 100 trees

Bentley often makes the headlines with news seemingly unrelated to its primary business profile. Four months ago, the British luxury car manufacturer started a small bee farm. Now, the company happily reported planting 100 trees near its HQ in Crewe, England.

The planting celebrates the 100th anniversary of the company. The trees planted include 15 cherry saplings, 10 oaks, 10 fruit trees, as well as elms, maples, lindens, and walnuts. On a curious note, Bentley uses the wood of all the trees mentioned above as a finishing material for its cars, so it had to make the official statement that it was NOT going to hew these down in several years.

Aside from celebrating a neat round number, the promotion has more agenda to it. The company is now officially touted as a participant of the National Tree Week who has contributed into sustainable future, however tiny the contribution might be on a global scale.