Peugeot changes its logo for the 11th time in centuries

The French traditional carmaker has decided it was time to refresh the brand identity and badge, so it came up with this coat-of-arms depicting a roaring lion.

According to the legend, the logo symbolizes cultural diversity while simultaneously emphasizing the timeless style of Peugeot cars.

The press release mentions that heraldic shields like this one adorned the great European dynasties, signaling about their strong traditions, familial standing and rich heritage.

The next-gen Peugeot 308 will be the first production vehicle to don the new badge.