Volkswagen Arteon Big Sur Concept rocks a fancy wrap

Even in its facelifted form, the Volkswagen Arteon remains rather unpopular in the United States with 3,998 units sold last year and 1,100 in Q1 2021. No wonder the company wants to attract more attention to it by collaborating with tuners.

This Arteon Big Sur is a show car created by Rotiform Wheels and FMS Automotive based on the $48,585 SEL Premium R-Line spec. It draws its power from a 2.0-liter turbocharged four-cylinder good for 272 PS (268 hp / 200 kW) and 350 Nm (258 lb-ft) of torque. An eight-speed auto gearbox directs the momentum to the wheels.

The body rocks a full vinyl wrap that took between 50 and 60 hours to apply and necessitated removing the doors and the hood cover. Depicted on the wrap is the Big Sur coast of California, and the image goes especially well with a new front splitter, side skirts, rear spoiler and 20-inch Rotiform TUF-R wheels finished in gloss black. Rounding things off is a 1.5” (38mm) lowering kit.

Although there are no production prospects for the Big Sur Concept, it will soon go on a trip across the USA along with the other Enthusiast Fleet show vehicles.