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Ferrari strikes a partnership with Intel for AI-augmented racing experience

13-01-2018 12:52
Ferrari decided to strike a deal with Intel to apply these at the North American Ferrari Challenge motorsport championship

Technologies based on artificial intelligence and machine learning continue their stride in the 21st century, gradually permeating every aspect of our lives. It shouldn’t come as a surprise, then, that Ferrari decided to strike a deal with Intel to apply these at the North American Ferrari Challenge motorsport championship.

The best known single-marque event in the world will now be able to provide Ferrari owners with valuable insight into their driving style and habits, and possibly help improve their overall driving experience. To that end, according to an official statement by Intel, the Ai system will analyze copter-filmed video footage of the races in conjunction with the steering wheel angles and pedal positions and learn from these data.

The participant Ferrari pilots be able to assess their own piloting skills by looking through the videos, but that’s not the main point. Far more valuably, the AI will be able to make real-time adjustments in the engine and the steering based on the data collected. Currently, a pilot may only alter the parameters of his car once the race is over.

Photo: carscoops.com

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