Revue

BTS sings a song about Hyundai’s electric sub-brand

Ioniq isn’t just the all-electric car sub-brand founded by Hyundai last month, it’s also now a song by the wildly popular K-pop boy band, BTS.

You can download the song titled “Ioniq: I'm On It” from the BTS official website, as well as watch a music video there starring the electric Hyundai Prophecy Concept.

Fans are invited to participate in a raffle where the winner gets a tape cassette-shaped mp3 player with messages from BTS guys and the song stored in its memory.

Hyundai first teamed up with BTS two years ago, when it chose them as the ambassadors of its new Palisade SUV. The company believes the song will attract the attention of Gen.Z and millennials, as well as all people who are environmentally conscious.

The Korean automotive giant will be launching three new BEVs unde the new sub-brand in the coming four years: Ioniq 5 (mid-size SUV), Ioniq 6 (sedan) and Ioniq 7 (full-size SUV).

Editor: Andrew Raspopov

September 2, 2020