Mercedes-Benz wraps up premium EV production and sales in the U.S.

Mercedes-Benz has stopped taking preorders for new EQE and EQS vehicles and will be pulling them from sale permanently, Autoevolution reports. Production of the German automaker’s most expensive electric cars in Tuscaloosa will cease on September 1. Low demand would be the obvious explanation, but Trump’s tariffs are also to blame.

According to Autoevolution citing its own sources, the Tuscaloosa assembly line will stop as soon as it churns out all EQE and EQS vehicles preordered thus far. At the same time, premade examples are being sold at discounts reaching $15,000 and higher depending on the model and trim. Anonymous sources claim that Mercedes still has EVs from the previous model year gathering dust at dealerships.

The state subsidy on EVs introduced before President Donald Trump is now poised to be cancelled on September 30, leaving electric cars out of the price range of many potential buyers. Having said that, it would be hard to deny that the demand on electric Mercedes cars has always been slow at best. Autoevolution claims it has actually fallen by a further 50% over the first half of 2025.

Mercedes-Benz never publishes per-model sales data in the United States, so we don’t have a firsthand confirmation. However, the worldwide total sales of Mercedes EVs fell by 14% in the second quarter of the year compared to the first one, and by 24% year-to-year. That’s quite telling if you ask us.

The automaker bets on innovative tech and EV design approach to save the day. The third-generation Mercedes-Benz CLA recently introduced in sedan and wagon forms is supposed to become the first “new age EV” for the struggling German company. The first CLA production batches will be fully electric, but hybrids are scheduled to follow soon.