Adrian Hallmark, newly appointed CEO of Aston Martin, reckons that the company is ready to break even and operate at a steady profit.
The savings plan suggested by Hallmark is intended to be implemented over the next 12-18 months. It envisions significant expense cuts in both design and production departments. This means the company will prioritize special editions of existing models over all-new cars.
In the new CEO’s opinion, Aston Martin has all it takes to become profitable – it just needs to change its priorities. He also pointed out that a similar strategy worked for Bentley.
