Bentley updates its logo

Bentley has officially revealed the latest iteration of the Winged B, its famous badge that had stayed unchanged since 2022 and had seen only five variants since the foundation of the company 106 years ago. On July 8, Bentley will be holding a special event to introduce the emblem to the public and preview a mysterious concept car.

The refresh was supervised by Robin Page, the Bentley Design Director. He saw to it that the wings looked sharper and more dynamic in the new version, while the centerpiece with the letter “B” appeared tri-dimensional with its beveled edges and deep relief. He said the design was inspired by luxury watches. The feathers underlining the letter B were plucked to keep the image laconic and modern.

On Tuesday, the company will preview a design study that will both harken back to Bentley’s past and tease its future releases. It will also formally open a new design studio in Crewe, UK, located in a historical building erected in 1938.

Robin Page claims that the logo update represents an important milestone for the company, expressing its dedication to simplicity and accuracy in the digital era. According to him, the Tuesday event will mark the beginning of a “bright and dynamic new chapter” in the marque’s history.