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General Motors talks strategy

According to CEO Mary Barra, the corporation will spend the next decade electrifying its vehicle lineup and designing new platforms, software, options, and services.

Until 2025, the company plans to invest $35 billion into all-electric and semi-autonomous vehicle development, as well as to launch over 30 new EVs. Spearheading innovation should enable GM to double its annual profits by 2030.

Another highlight is a new initiative called Triple-Zero Vision, which envisions the elimination of harmful emissions, accidents, and traffic jams. Barra apparently believes that the corporation runs ahead of many of its rivals in the advancement of electrification and self-driving technologies. According to her, early investments into emerging trends guaranteed GM the lead in that regard.

The company has a proprietary modular platform named Ultium, which it uses to build different kinds of vehicles with Buick and Chevrolet badges on them, as well as Chevrolet, GMC and Hummer off-roaders. Cadillac’s Celestiq and Lyriq models likewise run on Ultium hardware.

A software solution called Ultifi will help GM to “digitalize the lives” of cars’ owners by integrating on-demand options (i.e., subscription-based), apps and wireless cloud services into a single ecosystem.

The second generation of the adaptive Ultra Cruise system should emerge in a few years’ time and ultimately become a full-fledged autopilot solution.

 

October 13, 2021

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