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BMW says pickups aren’t its area of business

Adrian van Hooydonk, Design Director of BMW, said the company was uninterested in the pickup truck part of the automotive market.

Rumors about the company being busy developing a pickup started circulating several years ago, In 2019, the Bavarian automaker poured oil into the fire when it revealed the X7 Pick-up Concept (in the gallery below). It ended up being a one-off truck used by the BMW Motorrad division during its various motorbike-related events.

Van Hooydonk emphasized that the company did not consider the ‘premium pickup’ market segment viable. He brought up the utter failure of the Mercedes-Benz X-Class as an example.

Editor: Andrew Raspopov

February 2, 2023