Back in 2013, Bernstein Research found out that the Bugatti Veyron (see video) was a financial catastrophe for the entire Volkswagen Group, which allegedly lost 6.24 million USD per each of the 450 units sold. The study admitted that the data was far from accurate, but it was still abundantly clear that the French carmaker lost big money on that supercar.
Rewind to the present day, and Bugatti-Rimac CEO confided in an interview to AutoCar that the Chiron eventually saved the day, bringing in considerable profits from all 500 units sold.
“People would be surprised to learn how profitable every hypercar turned out to be,” Mate Rimac said openly, admitting that the company still had a way to go in automotive development before it could be called a profitable business. For instance, Rimac spent less on designing the Nevera hypercar from the ground up than Volkswagen did when it made the Chiron.
Now that the Bugatti and Rimac have merged, Mate is confident that all customers will benefit from it thanks to “new and exciting products underway.” He also assured the publication that the company would continue to thrive and expand.
Earlier on, Bugatti-Rimac announced a Chiron successor coming up in 2024. There is nothing known about the new hypercar, except that it is going to be gas-powered at the core with lots of electrification.
