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Bugatti launches a configurator app for wine bottle covers

Bugatti has once again teamed up with Champagne Carbon to launch La Bouteille Sur Mesure, a selection of exclusive wine bottle covers designed to keep the contents at exactly the right temperature. Funnily enough, it also comes with a full-blown configurator not unlike those used for cars.

The ad demonstrates the four shapes the casing is available in. Those familiar with Bugatti hypercars will recognize the styling cues of the Bolide, Mistral, Divo and Chiron in them. Buyers are free to pick any exterior and base color they like and specify the inner trim material as well. A backlight built into the casing shines through the bottle illuminating the contents.

 

November 8, 2022

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