Infinity to re-focus on affordable cars before 2023

Infiniti has drawn up a new business development strategy that essentially postulates that the marque needs to stop trying to keep up with luxury car brands, such as Mercedes-Benz. Starting in 2023, it will focus on offering premium versions of Nissan vehicles instead.

According to Chief Operations Executive Ashwani Gupta, this move will enable Infiniti to streamline its production processes and raise profits across the board. All Infiniti-branded cars produced in 2023 or later will share their principal tech with the Altima and Maxima models, simplifying things for both the design and the production departments. Furthermore, the marque will ship all of its models with e-Power hybrid drivetrains starting in 2023.

What remains unknown is the fate of certain rear-wheel drive models, such as the Q50 and the Q60 (see our gallery and the video). These cars cannot be easily carried over to the new production platform, which may ultimately lead to their discontinuation.

The manufacturer now mentions United States and China as its two primary target markets.