Ferrari says female-centric cars are a bad idea

Enrico Galliera, head of Ferrari Marketing, said that the company was not interested in designing cars specifically for women.

He emphasized that, while many female drivers out there would love getting behind the steering wheel of a Ferrari, it would have to be a real, classical Ferrari and not a gender-specific model. He expressed a belief that people’s preferences in cars do not depend on their gender, and developing a vehicle pandering to the stereotypical female would be discriminatory and insulting to women.

Galliera said that the marque has a balanced lineup of vehicles ranging from crazy-fast supercars to much milder-tempered models like the recently revealed Roma coupe, which would be a pleasure to drive in a leisurely fashion thanks to its 620hp (462kW) engine.

Asked whether Ferrari would agree to paint a car pink upon a customer’s request, Galliera rejected the idea rather firmly, stating that ‘there are some things we just don’t do with our cars.’

Chances are good that the Purosangue SUV, which uses the Roma chassis and comes to the market in 2021, will attract quite a few female buyers, too. In turn, Aston Martin expects the same of its DBX.