The Spanish subdivision of Ford came up with a one-off deal for all Explorer buyers, bundling the family SUV with a free Sony PlayStation 5 console.
At €79,350 and above, the mid-size crossover utility vehicle isn’t exactly cheap to begin with, so the actual value is up to individual customers to decide for themselves. The message behind the ad campaign is very simple, however: the Explorer primarily targets families with kids, so a next-gen gaming console shouldn’t go amiss.
For its part, Sony hopes that this promotion helps it strengthen its cooperation with Ford and “continue to develop innovative products to improve living standards and make life more exciting.”
