Shmee150 demonstrates a $554,000 Bugatti Chiron key fob

The popular YouTube vlogger can be seen clutching the diamond-encrusted thing with both hands, probably so as not to drop it and his career both.

Made by Awain from 18-carat gold, the trinket comes encrusted with 34.5 carats of diamonds and other gems, while premium leather adorns the middle part. It also costs north of half a million U.S. dollars, which could buy you a supercar or two.

This is not the first time Shmee150 shows expensive key fobs to his audience. The most luxurious of those cost $54,000 and consisted of 175 grams of solid gold and 3.6 carats of diamonds. As ridiculously expensive as it looked, it did not even come close to Awain’s latest creation.